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Centenary Event on 7 March 2016.
One hundred years to the day since BMW AG was entered into the commercial register – the BMW Group will launch its centenary activities.
On the morning of 7 March, the new BMW Group Classic building in Moosacher Straße 66 will open its doors for the very first time, welcoming international journalists to a press conference giving details about the centenary.
Moosacher Straße 66 is a significant address as it is the place where the company first began.
In the afternoon of 7 March, around 2,000 guests from the world of business, politics, research, society and the media will be welcomed to the Munich Olympic Hall along with selected dealers, suppliers and associates.
Here, a multimedia show will take them through the key moments in the BMW Group’s history and present the company’s interpretation of future premium mobility.
The event will culminate in the unveiling of a Vision Vehicle created by the core brand, BMW: the BMW VISION NEXT 100.